Generate, give birth, create, mother. Being a mother is one of the most complex jobs anyone can hold. This position, which comes with a series of tasks to be carried out every day, with an endless workload and no financial remuneration, is occupied by women with skills that have a lot in common with professionals from customer service.

Motherhood develops previously unknown skills. What could be too difficult for someone who makes a four-year-old eat vegetables and salads with a smile? No audience seems so demanding in the face of the crying spells that are so common in the world. terrible two.

Here at Scooto, we have the privilege of having many mothers in our sales, pre-sales and supportsince more than83% of the team vive motherhood. For legitimate reasons, we highlight three very common skills among mothers, and very useful in customer service operations.

Manage multiple tasks

Raising these little human beings, who demand attention, time, patience, empathy and a thousand or ten thousand other things a day, is like studying for a degree in customer service.

“Mom, can I have a snack now?”

“Mom, can I watch TV?”

“Mom, where’s my backpack?”

“Mom, where did I leave my glasses?”

“Mom, I want to go to the moon and do somersaults and that’s the reason for my life now.”

Responding in a nonchalant way requires training, as does solving problems that seem hopeless.

For mothers who have to deal with a wide variety of requests every day (as well as complaints and cries), dealing with the demands of their customers is similar to dealing with their children.

Be prepared to solve unexpected problems

One of the great lessons motherhood is the ability to find solutions for when things go wrong. Knowing how to act and despite unforeseen is basically the routine of motherhood.

Just like a serviceIf something goes wrong, you need to find a way out of it quickly, without the customer spending hours waiting.

It’s okay not to have the answer to everything

Children are capable of coming up with the most crazy questions, which are usually accompanied by deep reflections on subjects we don’t always know about. It’s okay not to know how many dinosaurs existed on planet Earth, who invented pizza, or where the Easter Bunny lives. Experts in receiving questions with great interest, even if we have no idea of the answer, proactive research is legitimate.

This also happens in service routines transmitting the necessary security so that the customer understands that they are not alone in their search.

Working women (and mothers) in the care economy

Jokes aside, it should be noted that these are skills acquired with a lot of training, both in mothers and in women who are part of the current social structure. After all, the work of caring occupies women in general. According to the International Labor Organization, 7 million women are domestic workers and 93% of domestic workers in Latin America and the Caribbean are women. In Brazil, 63% of households headed by black women are below the poverty line.

Think about it: would giving women and mothers a chance in the job market, and turning to a social environment in which men also take responsibility for care, be a fair and prosperous path?

How can we talk about diversity without offering the means to include women?

Have you ever wondered what criteria make a woman qualified (even without any qualifications) to look after someone and excluded from the job market?

Women spend 61 hours a week on unpaid work in Brazil. An effort that represents 11% of GDP, more than any industry, and more than the agricultural sector produces. (Source: Think Olga)

For all these reasons, Scooto has established itself as a company formed by women, many of them mothers, with the aim of reducing gender inequality in the job market. Scooteiras, as they are called, who follow the pillars of inclusion, belonging and protagonism. After all, in order to educate the market we need to transform the way we look at the customer relations sector, showing that the best way to sell more is to serve better.