It’s 2022 and we’re still facing problematic issues in the service sectors of companies. There is a stigma attached to the role that is easily perceived, from the meager salaries to the humorous imitations of “we’re working to fulfill your order, sir”. The mix of very low pay with high working hours and a working environment focused on control and supervision has helped to create the stigma of underemployment.

Customer service is still underutilized in the market. It’s a wonder that a sector that can ruin a million-dollar marketing campaign is still so neglected. Poor customer service can ruin the “leader’s competition” that company X sponsored in Big Brother Brazil.

It’s surprising, but large companies are leagues away from understanding the power and sales potential that customer service carries.

Startups are changing the market in this sense, as they are usually less complex decision-making structures, with a focus on the customer and culture.

We need to change the logic that customer service is underemployment, linked to the old call centers. But in order to do this, it is necessary to change the way in which the company values this area. Whether working in-house or outsourced, customer service is a key element and deserves to have its value reflected in the payroll.

Here, we are continuing our work to give the sector a new meaning through the results we deliver.