In this article, you’ll discover the incredible powers of customer service and how it can save your company.
At Scooto, we often stress that investing in customer service is an extremely important factor in guaranteeing a company’s success, and no wonder. Studies have shown that well-served customers tend to spontaneously promote a brand that provides them with a good shopping experience e serviceas Esteban Kolsky shows, revealing that 72% of customers have shared a positive experience with a brand with 6 or more people.
But, after all, what powers does customer service have and how can they save a company?
A study by Salesforce shows that 92% of consumers are likely to buy again when they are well looked after by a brand. This means that if a company invests in quality customer service and guarantees the satisfaction of its customers, its cost of acquiring new customers is lower and the repurchase rate is higher.
Still with reference to the statistic by Esteban Kolsky, which shows that 72% of customers have shared a positive experience with a brand with 6 or more people, we understand that one of the incredible powers of good customer service is buzz marketing. buzz marketing, or word-of-mouth marketing.
Positive feedback on your company’s service has the power to generate greater credibility about your products and your brand. According to a Nielsen study, 92% of the public trust recommendations from friends and relativesand this outweighs the power of advertising and publicity.
According to Gladly research, if a brand has a relevant positioning and a history of good customer service, 68% of consumers are willing to pay more for their products.
If your customers don’t buy from you again, if your company’s reputation isn’t good and your brand isn’t well recommended, your customer service can save you! Get in touch with our sales team and startl team and start having excellent customer service in your company right away.