I’m no angel of the apocalypse and this isn’t a prophecy, it’s just a simple analysis of the scenario before us. You don’t need to be a sales or HR expert to come to the conclusion that the days of cold prospecting are numbered.

First of all, outbound is nothing more than making a commercial approach to a person who has never heard of the company, or knows very little about it. It basically works like leafleting, but most of the time via e-mail.

And what is the scenario we see today when we talk about the practice of leafleting?

Companies selling and buying e-mail lists, in violation of the LGPD and with very low assertiveness rates.
The indiscriminate use of this data, even if it is publicly accessible, together with consumer information on their rights, will mean that the laws will have to be tougher and tougher.

The way out is the same as always: do it right. And doing it right in this case involves a careful analysis of whether your solutions really make sense for the person you’re offering them to, in other words, a personalized approach.
There are some really humanized ways, even for a cold call.

But that’s a topic for another day.