I’m often asked this question. Why, after all, does Scooto only hire women? Incredible as it may seem, it wasn’t something that was initially planned. When I looked around, I realized that we were only women (with the exception of Diego, the partner and our Scooteira 0). But it’s clear that, in an unconscious way, it was my pain that made it happen. I can say that some personal issues made me take this decision to build an all-female company.

The first is that women are cannibalized by the job market. They don’t reach high positions within a company because of gender-related factors. In addition to men holding 62.6% of these positions, women are paid up to 38.1% less when they occupy the same role.

What’s more, five out of ten women are fired from their jobs after maternity leave, i.e. at a time when the family needs income the most. And when you add skin color into the equation, the issue becomes even more complex.

There are women with excellent training who are overlooked by the market and the main reason for this is: fear of post-maternity unproductivity.

There is also a feeling among many women that they don’t fit into the molds designed by this same market, which demands long working hours and makes it difficult to adopt remote work.

What we have achieved here at Scooto is to get these women back into the game with truly decent conditions. We offer above-average pay for sales, service and support roles, plus the possibility of working remotely and flexibly.

The social impact this has is enormous, because now the breadwinner is coming into the house through the work of a woman who saw herself on the margins of the market. As a result, there is a clear gain in self-esteem and self-confidence and, above all, the freedom that decision-making brings.

I often say that Scooto is a thesis for the market, since we show in numbers the results that women and mothers achieve when they are respected in their work environments and systems. No one can throw our results in the lap of a man. The idea is for the market to say: “Look at Scooto. We need to make the model more flexible so that we don’t lose these talented people here.” And then the ripple effect happens.

We work to ensure that our children’s generation grows up with new premises. That they understand that segregation in companies plays against the company itself. This is Scooto’s big dream.