Despite the agility of artificial intelligence and its other attributes that contribute to the functionality of various processes, there are segments where human action is essential, such as customer service.

This is because a robot can’t show empathy, welcome the individual effectively or even really understand their pain, which makes the service unresolvable or, in popular parlance, “half-assed”.

In today’s market, where prices and services are hotly contested, the customer experience has become the biggest differentiator for a brand to stand out.

By going against the grain of robotization and establishing an after-sales relationship through humanized service, we guarantee a positive experience, generating a higher satisfaction rate, loyalty and brand promotion.

A well-received customer will certainly not just be another buyer, but also a brand promoter who expresses their satisfaction with the service and even recommends the company.

It is with this transformation in our clients’ journeys that Scooto works. We believe that by offering personalized and efficient service, based on empathy, we promote a unique experience. And so we boost your brand’s performance and relevance in the market.

And we’re not alone: more and more companies are seeing results from investing in customer success through their relationship journey with the brand. Check out some of the giants in the market who have understood through their results that happy customers generate more profits for the company and spontaneous promotion.

Nubank

As well as trying to solve the problem quickly, simply and spontaneously, digital banking avoids outsourcing the “problem”. It has also done away with that typical scripted phrase that doesn’t give the listener any confidence: “I’ll be transferring you…”.

The best-known case is that of a user who had his credit card eaten by his pet. Nubank not only sent a new card, but also a handwritten letter and a bite toy for Belinha, the card-eater.

The user, surprised by the bank’s action, published photos that went viral on social media and put Nubank in a position of excellence in customer service.

Paris 6

The Paris 6 restaurant is part of the list of diverse facts that have generated buzz for the brand, whose primary intention was to improve the experience of a customer who had a video of her being knocked down by a storm outside the restaurant. It was just an ordinary dinner outing that became the butt of jokes on social media.

When the restaurant became aware of what had happened, it mobilized its networks to look for the customer in order to invite her to a special dinner on the house. In addition to the dinner, she was also given a lifetime VIP membership, which allowed her to eat at any of the restaurant’s units without having to pay anything.

The post had more than 40,000 views and shares, generating huge admiration and promotion for the brand.

These are examples of some companies that understand the importance of investing resources in humanized customer service for business success. What are you doing to improve the performance of your service or product?