We’ve put together five tips to keep your customers happy and reduce the cancellation rate for your product or service once and for all.

The evolution of a company doesn’t just depend on acquiring new customers. In addition to winning them over, it is necessary to invest in actions focused on satisfying and retaining the customer, making it impossible for them to cancel their contract.

Based on this principle, Scooto acts on your customer’s experience journey, from the sale to their loyalty, promoting a unique relationship between company and consumer.

Here are 5 tips to avoid dissatisfaction and cancellations:

1 Be proactive:

Understand what can become a difficulty for the consumer and prepare quick and accessible solutions. After all, however good the quality of the product or service offered, problems can arise, and the company needs to be prepared to resolve them efficiently.

2 Have visible and functional contact points:

Customers don’t want to encounter any obstacles when trying to talk to the company. That’s why it’s important that they can easily find a means of communication, whether it’s a phone number, e-mail or chat.

3 Invest in good customer service:

Have a qualified support team that delivers resolution and empathy. When customers contact you, they want to be welcomed and have their “B.O” resolved. Whoever is going to assist them needs to actively listen to their pain and have the autonomy to resolve all or part of their demands. Bots are a bad idea in these cases.

4 Invest in after-sales service:

Don’t wait for the customer to need to talk to the company for it to be remembered. Keep communication active, whether it’s to make yourself available, pay tribute or surround them with useful information and news about the brand and its products/services.

5 Invest in satisfaction surveys:

Offering opportunities to listen to customer feedback is a great way to avoid future cancellations and guarantee the retention of customers who have been won over. The survey also conveys the image that you care and will make them feel valued.

These are a few tips that can help to reduce breaches of contract and build customer loyalty.

Do you practice any of them?