Learn about the success story of a pre-sales client in the food industry who, with the work of just one Scooter, received new prospects, closed sales and loyal customers.
If you work in sales or are interested in the subject, you’ve probably heard of SDR. The acronym stands for Sales Development Representative or, in Portuguese translation, Sales Development Representative.
The work of the SDR is nothing more than getting in touch with a potential customer, which we call a lead, who hasn’t heard of your company yet, with the aim of bringing them into your sales journey, in other words, converting them into a consumer. But for this to happen with a cold contact base, you need to qualify it, warm it up and put some strategies into practice.
Scooto has been prospecting, qualifying and heating up leads in SDR operations in various market segments such as investments, photography and marketing, corporate education and now also in the food industry, with the Athlete’s Kitchen.
A Athlete’s Kitchen is a manufacturer of healthy, functional and tasty food for immediate consumption. Its products are sold in representative stores and through the e-commerce own.
The partnership between Athlete’s Kitchen e Scooto began in March of this year, when Rogério and Pedro, founders of the healthy and practical food brand, decided to invest in Scooto’s pre-sales solution. With the need to prospect new representatives to market their products, they entrusted the leads for the Athlete’s Kitchen in the hands of Scooteiras.
The SDR operation Athlete’s KitchenThe aim of the project, headed by Paty Dutra and carried out by Luana Pedro, was to schedule visits by the brand’s specialist salesperson to the leads’ establishments. From March to October, the six-hour operation, run by a single Scooterist, yielded 203 scheduled visits.
Scooto’s work didn’t stop there. In July, Rogério and Pedro, who monitor the operation on a weekly basis, decided to allow Scooteira to go beyond prospecting. Luana, then, in addition to prospecting, qualifying and warming up a cold lead base, started to close sales and retain former representatives.
Paty Dutra, the Head of the operation, says that the main reason for the success of the work was the relationship of partnership and trust between Athlete’s Kitchen e Scooto. She also says that the clients, as well as always being available to follow Scooteira’s work, were open to new strategies and changes in order to build better results together.
Further strengthening this relationship, Paty and Luana were invited to personally visit the house where the factory and office of Athlete’s Kitchen, in the city of São Paulo. The meeting took place on September 19, and Head says they were greeted with smiles, hugs and a special snack, of course, with the brand’s products.
Just as Scooto has helped Cozinha de Atleta to win new customers, it can also help your company. Get in touch with our sales team and start getting better pre-sales results right away.