While many companies swear on their faces that they are delivering humanized and effective customer service, consumers say they don't experience this as much.

Learn how to make the Customer Experience memorable and enjoyable in companies, without infringing the General Data Protection Law.

Gabriela Ioshimoto, CPO at Scooto, shows how the perception of family in a professional environment can be detrimental to working relationships.

Get to know the story of Ana Fabrício, a scooterist from Rio Grande do Sul, who prospects and qualifies leads while traveling the world in a motorhome.

Investing in after-sales can bring positive results in LTV, CAC and customer retention. In this article, you'll learn about the best after-sales strategies to build customer loyalty.

Get to know Fruta na Copa, the #sextou moment of Scooteiras, the result of the protagonism of Gabriela Coelho, head of operations at Scooto.

Satisfaction surveys are one of the best tools for understanding the customer experience. Learn about the 3 main types of satisfaction survey.

Learn 3 basic tips to avoid objections in B2B sales and start selling more.

Learn how to deliver the worst customer experience with the world's worst customer service manual.

Understand the real purpose of retaining your customers and learn how to do customer retention the right way.

When it comes to customer experience, market research helps you better understand the profile of your target audience and can even build your company's Ideal Customer Profile (ICP), which will help you develop more assertive campaigns and establish communication that is more in line with the profile of your consumers.

To show how it works in practice, we illustrated two situations of very dissatisfied customers and Scooto's action to reverse them.