My husband's family is very large and growing thanks to the great matriarch of the family: Grandma Justina.

Selling is about relationships. This is the maxim that Scooteira Mônica Falcon defends rigorously in her work at Scooto.

The Museum of the Person is a virtual and collaborative museum. It is open to anyone who wants to record and share their life story.

Net Promoter Score has been the measure of success for many companies, but it only serves to generate what you want to hear.

Good service needs to take into account some basic premises and, to list them, we consulted the most specialized team on the market: our Scooterists.

Often, the customer isn't even clear about what they really need. In these cases, it is essential to be sensitive and genuinely interested in listening to them, focusing on understanding their pains.

I'm often asked this question. Why, after all, does Scooto only hire women? Incredible as it may seem, it wasn't something that was initially planned.

Building a solid team involves changing the way we view working relationships as a whole.

The startup began the year with 20 service providers and will end it with more than 125

Understand why it's important to pay attention to this stage of the buying journey

Only 16.9% of startup founders are women, and only 0.7% are mostly women.

It's impossible to tell the story of Scooto without telling the stories of the Scooteiras; in fact, they intertwine and shape this company that has gradually transformed the market.