Customer Experience and the GDPR

Learn how to make the Customer Experience memorable and enjoyable in companies, without infringing the General Data Protection Law.

Customer satisfaction survey: everything you need to know

Satisfaction surveys are one of the best tools for understanding the customer experience. Learn about the 3 main types of satisfaction survey.

Customer experience: how can you use market research to improve your strategy?

When it comes to customer experience, market research helps you better understand the profile of your target audience and can even build your company's Ideal Customer Profile (ICP), which will help you develop more assertive campaigns and establish communication that is more in line with the profile of your consumers.

5 tips to avoid making mistakes in the customer shopping experience

To show how it works in practice, we illustrated two situations of very dissatisfied customers and Scooto's action to reverse them.

Listening is the first step on the road to success

Often, the customer isn't even clear about what they really need. In these cases, it is essential to be sensitive and genuinely interested in listening to them, focusing on understanding their pains.